What Does an Artist Manager Do? Let’s Find Out


Sooner or later, every artist wonders if they should hire an artist manager or not. But to hire one, you first need to know what it is they do. In this article, I explain everything you need to know. 

Artist managers create and sustain opportunities; they are the most trusted representatives and advisors who help advance their artist’s careers through their connections and promotional strategies.

Let’s now dive into the specifics.

The Other Types of Music Managers

Of course, there are more types of music managers than just artist managers. Some include Production Managers, Touring Managers, Technical Music Managers, Music Business Managers and more.

If you want to learn more about the other six types of managers that exist, you can visit this article I wrote:

Can an Artist Have Two Managers? the 6 Types to Know About.

Many Artist Have Just One Manager

A lot of artists have just one manager, this is mainly because of the cost. Having to pay one person is much cheaper than having to pay two or three.

However, this is not the only reason. A lot of artists simply don’t need more than one manager. This is because they are at the beginning stages of their career or because they are already successful with how things are.

I believe that it is essential to have a great supporting team that you can use to delegate tasks so that you can focus on performing and making music. It is not necessary to have a large team, start with just one person and if you have to get a manager I recommend you get an artist manager.

An Important Note: I took the rest of the article directly from another post of mine. That post is very long, I understand that your time is valuable, I decided to create a more condensed version so that I can serve you better. You can visit the original article here.

What More Does an Artist Manager Do?

Artist managers often do a lot more things than they are supposed to do; this is partly due to the fact that modern artists DIY a lot or use one maybe two managers.

Here is an overview of the most common tasks music managers do.

  • Overseeing and representing the artist/band.
  • Plan album projects.
  • Plan record releases.
  • Scheduled tours.
  • Develop marketing strategies.
  • Develop merchandising strategies.
  • Help to create additional income streams for the artist.
  • Budgeting.
  • See the big picture.
  • Help the artist pursue their short and long-term goals.
  • Advise the artist/band on their lifestyle.
  • Manage conflict within the group.
  • Negotiate record contracts.
  • Make sure that the artist receives everything that was pre-areed.
  • Efficiently communicate with the record label.
  • Nourish the artist/band and offer emotional support.

They create contact with key persons in the music industry; their goal is to promote their artists in connection to the right people.

An artist manager focuses on the client’s career. They negotiate to try and get the best deal possible arranges accommodations, food, and hotel stays when the artist travels out of town.

Financial Aspect

If your artist manager knows his way around numbers and contracts, you can let him monitor the financial side of things. He could also collect your revenue payments and royalties. Of course, when it comes to money, you should keep an eye on things and always ask for the details.

Marketing Strategies

Most artist managers also know about marketing strategies; they use these strategies to promote the image of the artist. He goes out in the field to discover new clients. 

He keeps a direct communication with music promoters. He also often visits music venues and facilities to check if everything is set up correctly.

Here is a quote from Great Sample Resume that explains what an Artist Manager does:

“Artists managers, who are also called talent managers, serve as the business managers of musicians. They handle negotiations and other business affairs of an artist or band. Since the musician needs to focus all his/her attention into making music, the artist manager serves as the promoter, agent, or accountant. Artist managers also handle bookings, assist in promotions and perform production-related tasks. They ensure tours, gigs and other bookings are paid, unless otherwise agreed by the artist to perform pro bono.”

One of the most important reasons why you need an artist manager is because of their connections. Artist managers should be experts in knowing all the ins and outs of the music industry. They should also possess a combination of skills and be determined to make you (the artist) successful.

This Is What to Look for in an Artist Manager

There are a lot of artist managers out there. Some good some bad and some to avoid like the plague! 🙂 I will list a few traits that you should look for when searching for an artist manager:

  1. Honesty
  2. Advanced public relations skills
  3. Advanced communication skills
  4. Advanced negotiation skills
  5. Team skills
  6. Leadership skills
  7. Marketing skills
  8. Advertising skils
  9. Experience and a track record

Also:

An artist manager should be able to see the potential the artist has; this is rather difficult, especially when the artist is not yet fully developed. 

  • The artist manager should be able to look through situations and don’t get influenced by momentary shortcomings. 
  • A few examples include if the artist is just starting out, if the artist is too young, has a small following, or if he still hasn’t that many songs under his belt. An experienced manager will notice these things, but he will not allow them to cloud his judgment.
  • As I mentioned before, the artist manager should be able to look through this kind of situation and see the potentially uncut diamond the talent is.
  • Still, the most crucial part is that the artist manager should always have the best interest of his clients in mind. 
  • He is involved in almost everything that happens, even picking out the best headshot after a photoshoot. 
  • He may even get so involved that he will review your lyrics with you, give you tips, and point out where you went out of key while recording.

Some of the Skills Artist Managers Should Possess

  • Marketing skills.
  • Advanced communication skills.
  • Leadership skills.
  • Organizational skills.
  • Networking skills.
  • Perfect EGO management. This one is critical since many music artists have big egos and large personalities. A Music manager should know when to take a step back so that the artist gets his way, but they should also know when to stand their ground and fortify their opinion.
  • They should also be hard-working, intelligent, organized.

The Artist Manager tasks and duties seem never-ending! This is not strange since most of them do a lot more than they’re supposed to do. That said, tasks will vary, not every artist has the same needs, and no two careers are the same.

Lastly, before you hire an artist manager, make sure to communicate with each other clearly. Also, share with them your expectations and ask him/her what he/she is willing and able to do. If necessary, put it in writing.

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