Can an Artist Have Two Managers? the 6 Types to Know About

Are you looking to hire a second music manager or are you just curious to find out how the music business operates? Then this article is for you! 

After I saw that there was not enough information available, I decided to do my own research to discover if an artist can have two managers. This is what I found:

Yes, an Artist can have two or more managers at the same time. These are the six common Music manager types an Artist should know about: 

  1. Music artist managers
  2. Touring managers
  3. Music business managers
  4. Technical music managers
  5. Production managers
  6. Road managers

I bet you did not expect that so many music managers existed, right? Don’t worry because I’ve got you covered. Together we will explore what each manager does.

Grab a cup of your fav. beverage, and let’s begin!

Do I really Need a Music Manager?

This is a tricky question, whether you’re in need or not of a music manager is hard to say. You may already have such a great team that you don’t need a dedicated manager; it is not uncommon for artists today to DIY everything. 

  • Generally speaking, a music manager has an extensive music industry contact list; they know who to approach and who to ask for help. But most of all, what they bring to the table is peace of mind.
  • A manager is more of a trusted companion to the music artist. They take charge of all kinds of matters while giving the artist the chance to focus on their career and music.
  • They are your hustling partner, they are the ones that stand next to you both at your highest highs and your lowest lows, they wholeheartedly believe in you and will fight for you until the end. 

That is what a good Music manager does.

Create a Mastermind

  • I don’t know if you’re familiar with Napoleon Hill; he is the author of the book Think and Grow Rich. Hill teaches a blueprint he developed by interviewing more than 500 self-made millionaires, including some of the biggest minds of our history. Some include Henry FordAndrew Carnegie, and Thomas Edison.

Why do I mention this? Because one of the major things he identified that most millionaires had in common was a mastermind group. 

A mastermind group or a mastermind alliance is formed when two or more individuals work together towards a common goal

The mastermind group should be perfectly in sync with each other; there are many great examples from the business and music world that can validate this claim. From the world of music, a few of them include AviciiThe Beatles, The Rolling Stones, Pink Floyd, Michael Jackson and Quincy Jones, Queen. I could go on and on here.

What’s fascinating is that all of the names I just mentioned experienced their biggest success while working together as a team.

  • Avicci’s manager hustled for him at the beginning of his career, eventually helping him become known worldwide. 
  • The Beatles changed the course of Popular music while none of them could top that success individually.
  • The Rolling Stones created all their hits together. 
  • When Roger Waters left Pink Floyd after the “Final Cut” album, Pink Floyd was pretty much done. 
  • Michael created his masterpiece with the help of Quincy Jones,
  • Freedy Mercury tried going solo with little success, eventually going back to Queen.

Look, this is my strongest argument on why you need a music manager. You need a team, a mastermind group that helps you move forward 10X faster than you would on your own.

It is not easy to find the right people, but once you find them and make them part of your tribe, the sky is the limit!

The Six Types of Managers Music Artist Should Know About

I researched and discovered six types of managers that you, as a music artist, should know about. 

  • Make sure you don’t get too caught up in the titles because some of the skills and tasks each manager have overlap with each other. 

Also while it certainly makes your life a lot easier, it is not necessary to hire any of them, except maybe the artist manager. Today I see more and more bands that are DIY-ing almost everything and others interacting with just one or two managers.

That said here are the six types of managers you should know about:

1) The Music Artist Managers

Right from the start, I want to bring your attention to the fact that many artists only have one manager. This is because either they are at the beginning stages of their career or because there artist manager is so good that they can cover everything by themselves. 

This type of manager is called artist manager AKA talent manager or personal manager.

Many artist managers not only know how to promote and manage their artist’s careers, but they also possess a variety of various other skills.

Some of these skills include costuming, financial literacy, knowing how to successful book tours, technical skills, and much much more. 

As you can see with these qualities, it’s not strange for an artist to have just one manager that organizes almost everything.

The Main Task of the Music Artist Manager

An Artist Manager is the most trusted business, brand, and career companion the music artist has. The Artist Manager is available almost 24/7 to offer his advice and wisdom to the artist. 

For a more comprehensive understanding, here is a direct quote from Great Sample Resume explaining what an artist manager is:

Artists managers, who are also called talent managers, serve as the business managers of musicians. They handle negotiations and other business affairs of an artist or band. Since the musician needs to focus all his/her attention into making music, the artist manager serves as the promoter, agent, or accountant. Artist managers also handle bookings, assist in promotions and perform production-related tasks. They ensure tours, gigs and other bookings are paid, unless otherwise agreed by the artist to perform pro bono.”

  • One of the most important reasons why you need an artist manager is because of their connections. Artist managers should be experts in knowing all the ins and outs of the music industry. They should also possess a combination of skills and be determined to make you (the artist) successful.

These Are the Most Important Skills Artist Managers Should Possess:

  • Marketing skills.
  • Advanced communication skills.
  • Leadership skills.
  • Organizational skills.
  • Networking.
  • Perfect EGO management. This one is critical since many music artists have big egos and large personalities. A Music manager should know when to take a step back so that the artist gets his way, but they should also know when to stand their ground and fortify their opinion.

Furthermore, all artist managers should be:

  • Great team players.
  • Hard-working, intelligent, and organized.
  • Flexible.
  • 24/7 available.
  • Artist managers should also have extensive record industry contacts.

Artist Manager Tasks

The Artist Manager tasks seem never-ending. This is not strange since most of them do a lot more than they’re supposed to do. That said, tasks will vary, not every artist has the same needs, and no two careers are the same.

Before you hire an artist manager, make sure to communicate to them clearly what you want. Also, share with them your expectations and ask what they are able (and willing) to do. Make sure to put the agreement in writing.

An Artist Manager has to:

  • To Oversee and represent the artist/band.
  • Plan album projects.
  • Plan record releases.
  • Schedule tours.
  • Develop marketing strategies.
  • Develop merchandising strategies.
  • Help to create additional income streams for the artist.
  • Create and supervise budgets.
  • See the big picture.
  • Help the artist pursue their short and long-term goals.
  • Advise the artist/band on their lifestyle.
  • Manage conflict within the group.
  • Negotiate record contracts.
  • Make sure that the artist receives everything that was pre-agreed from the venue or label.
  • Efficiently communicate with the record label.
  • Nourish the artist/band and offer emotional support.

Learn How to Contact an Artist Manager and Avoid Failure.

If you want to learn how to Successfully contact and find an Artist Manager, you can read this article I wrote. 

2) The Touring Manager

There are hundreds of things to arrange when on tour, and its crucial to plan everything correctly. This is where the tour manager comes in. However, if you are the beginning stages of your career, you’ll probably do most of the work yourself, nothing wrong with that.

The Main Task of the Touring Manager

The main task of a Tour Manager is to ensure that when the artist/band hits the road that everything flows smoothly. This includes arranging venues, accommodation, flights but also potentially managing income and expenses while on tour.

The Most Important Skills Music Touring Managers Should Posses

  • Leadership skills.
  • Management and personnel skills.
  • Budgeting skills.
  • Multitasking skills.
  • Advanced communication skills.
  • Also, a tour manager should know how to create and maintain schedules up to a “T.”

The Touring Manager’s Tasks

A tour manager has a lot on his plate. A part of his job is to keep contact with the following individuals to ensure everything goes according to plan:

  • Music promoters.
  • Venue managers.
  • Technicians.
  • Travel agents.
  • Sound engineers.
  • Production managers.
  • Tour bus drivers.
  • Roadies.
  • Tour coordinators.
  • Venue managers and owners.

As you can see, the list is quite extensive. If the flight is delayed, the tour manager should know it, if a venue wants to change dates, again, the tour manager should know it.

A Tour Manager Also Has the Following Tasks to Do:

  • Coordinate everyone that is on tour.
  • Create a weekly and daily timesheets, deliver them to the crew & artist/band so that everyone is on schedule.
  • Manage the financial side of things while on tour, tracking income and expenses. It is his responsibility that everything stays within the predetermined budget.
  • Claim responsibility for almost everything that happens during the tour. If there is an issue with a promoter, a radio station, or if passports get lost the tour manager should be the first to know. 
  • Also, if unpleasant things happen, such as if instruments get stolen or if there is a disagreement with one of the venues, it is upon the tour Manager’s shoulders to bring back the order.

Besides, it is not uncommon for Touring Managers that are part off smaller tours to take up additional tasks and involve themself in sound or production tasks.

A Tour Manager must be able to work with strict deadlines, work under pressure, and stay calm when things go wrong. But leadership skills are also required. The musician’s life on the road can be hard, and coordinating all the people that are involved in a tour is not an easy task.

3) The Music Business Manager

If you’re on a budget, ask your artist manager to cover the business side of things. This is not an uncommon request and something that I advise early on so that you can cut expenses. 

However, make sure that your Artist Manager has the appropriate skills such as marketing, accounting and advertising skills. If he doesnt possess these skills, then it might be time for you to seriously start thinking about hiring a real music business manager.

The Main Task of the Music Business Manager

The main task of Music Business Managers is to represent artists and musicians and create connections for them in the music industry. They also, help the artist with financial and legal decisions. 

The Most Important Skills Music Business Managers should possess

  • Advertising skills.
  • Marketing skills.
  • Financial skills.
  • Accounting skill.
  • Business skills.
  • Strong communication skills.

Furthermore, Music Business Managers should also know:

  • How to advise the artist on income investments.
  • How to handle contracts and negotiations.
  • How to cash in royalties and other fees.

It is not common for a music business manager to have a degree, typically a business administration one. For the other manager categories we cover in this article, a degree is not necessary.

The Music Business Manager Tasks

The tasks of a Business Manager vary, but he should:

  • Negotiate with the record and publishing companies.
  • Negotiate with the merchandise firms.
  • Oversee royalties.
  • Participate in budget planning.
  • Keep an eye on the income that is generated.
  • Make sure that all third parties complete their payments on schedule.
  • Keep an eye on and pay the bills.
  • Fil in tax reports.

Artist manager VS Music Business Manager, What Is the Difference?

The difference between an Artist Manager and a Music Business Manager is that an Artist Manager focuses on the artist’s personal life while the Business Manager focuses on the business side of things. 

Again, some artists only have one manager, which is typically called an Artist Manager. If that’s the case, this type of artist manager wears a lot of different hats. One of them could be covering the business side of things.

4) The Technical Music Manager

As the name suggests, the Technical Manager (otherwise known as Technical Director) is involved in the technical side of things.

What I often see is that when bands go on tour, usually one of the band members that is very handy is able to cover 90% of the technical stuff. 

Creating the live set, however, is not an easy task and typically requires some level of experience or training.

The Main Task of the Technical Music Manager

During the performance, the Technical Manager oversees and coordinates the various technical departments such as sounds and effects, costume, lighting, and the overall construction and control of the set.

Note that often the Technical Music Manager works closely with the Production Manager.

The Most Important Skills Technical Music Managers Should Possess

  • Project management skills.
  • Leadership skills. 
  • Personnel management skills.
  • Electrical engineering skills.
  • Carpentry and painting skills. These skills are required for the creation of the live set.
  • Costuming skills.

A Technical Music Manager Should Also:

  • Know how to set up and program lights.
  • Poses special technical skills for setting up live effects such as projection, pyrotechnics, etc.

A Technical Music Manager must be good with his hands. He should clearly see and understand the technical aspect of things; also, he should understand and realize long term production goals. 

A Technical Manager is on duty almost 24/7 because even with perfect planning and organization, things may go wrong, and when they do, it is the technical manager’s job to fix.

The following is self-evident, but a technical music manager should not mind working on weekends and long night hours.

The Technical Music Manager’s Tasks

A technical music manager should:

  • Efficiently coordinate the technical team.
  • Hire and train the technical staff.
  • Create and monitor the music performance budget.
  • Purchase but also maintain new equipment plus setting up safe use guidelines for that equipment.
  • Create an overview of the supplies required for the show.
  • Schedule meetings with the other technical departments to ensure everyone is on the same page.

5) The Production Manager

A Production Manager is not the same as a music producer. Traditionaly, a music producer, is someone who supervises the production of an album. The modern is used to describe someone that creates music using a computer.

The Main Task of a Production Manager

A Production Manager makes sure that the artists/bands show moves according to plan. A Production Manager often works together with the Tour Manager, and often their roles may overlap. Also, the Production Manager supervises the production of the show, including renting and managing lighting and video equipment.

The Most Important Skills Production Managers should possess

  • Advanced communication skills.
  • Technically advanced sound skills.
  • Technically advanced lightning skills.
  • Excellent interpersonal skills.
  • Good stress management.
  • A production manager should also know how to resolve conflicts quickly.

In other words, a production manager needs to possess not only technical skills but also interpersonal skills. Often interpersonal skills are much more valuable than the technical ones. All technical skills can be learned, but personality-based skills are much harder to master.

Again the production manager’s life is not a five-days-a-week, nine-to-five kind of life. Same as most music managers, production managers are on duty 24/7. They are away from home a lot, meaning that they will miss important events and celebrations. Of course, life on the road is also very rewarding, as it is full of positive surprises and challenges.

Typical Production Manager Tasks

A production manager should know how to:

  • Focus on the big picture.
  • Perform live sound engineering.
  • Perform video system engineering.
  • Arrange show and stage lightning.
  • Coordinate the production staff.
  • Contact venues and promoters and communicate the artist’s needs for the live show.

Lastly, one of the most important tasks a production manager has is making sure that everything necessary for the show is readily available and present.

6) The Road Manager

The Main Task of The Road Manager

Next, we have the Road Manager. Road managers share a lot of similarities with Tour Managers. A Road Manager mostly works with small or medium-sized bands. It is his job to ensure that everything goes as planned while on tour.

The Most Important Skills Road Managers should possess

  • Creative skills.
  • Advanced communication skills.
  • Management skills.
  • Leadership skills.
  • Budgeting skills.
  • Multitasking skills.
  • A road manager should also have a big picture vision.

Typical Road Manager Tasks

A road manager should know how to:

  • Arrange accommodations.
  • Arrange transportation and flights (keep an eye on flight delays).
  • Ensure that the venue meets the artist’s needs.
  • Arrange rider requirements; these are special requirements the artist or band may have once they arrive at their destination.
  • Create and keep tight schedules.

It is also not uncommon for the road manager to help load and unload the cargo while on tour.


We just saw that an artist can have two or more managers. We also saw the six most popular artist manager types and what they do. I hope you enjoyed this article!

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